Gelato Caffe
A warm and inviting website that brings Gelato Caffe’s atmosphere, menu, and everyday offerings online.
Case study
Rafiana KikindaVisit website
Website for a local
pet food business
This project explores the design of a digital presence for a local pet food business. The aim was to showcase Rafiana’s offer and make important information clear and easy to find.
Project description
Rafiana needed a digital presence that would reflect the friendly and practical character of the business. The website brings together product information, useful details, and local shopping information in a simple experience designed around everyday customers.
★★★★★
“This is excellent. It looks sooo beautiful, I’m absolutely delighted.”
Introduction
Rafiana Kikinda is a local pet food business offering food for dogs and cats, with a focus on practical products for everyday feeding. The main objective was to create a clear and approachable website that helps customers explore the offer, find important information, and easily understand where and how to shop.
The project focused on simplicity, accessibility, and intuitive navigation, with a friendly visual presentation that reflects the character of the business and its connection to local customers.
Understanding the business and its customers
First, I focused on understanding Rafiana’s offer and the information customers need most, so the website could present products and essential details in a simple and easy to navigate way.
Challenge
The main challenge was creating a website that could present Rafiana’s offer clearly while keeping the experience simple and approachable for everyday customers. Several aspects needed to be addressed:
- a wide range of products and information,
- clear separation between key content areas,
- easy access to essential business information,
- a strong connection to the brand’s local character,
- clear presentation of the retail location and contacts,
- enough visual appeal without making the website feel crowded.
The website also needed a structure that would help customers quickly understand what Rafiana offers and find the information they need before visiting the store.
Solution
The solution focused on creating a friendly and structured interface that makes Rafiana’s offer easy to explore and important information easy to find. Key improvements included:
- a clearer content hierarchy across the page,
- intuitive navigation between key sections,
- simplified presentation of the product offer,
- stronger visual emphasis on important information,
- clear presentation of location and contact details,
- a consistent visual language throughout the website.
The website was designed to give Rafiana a more professional online presence while keeping the experience approachable, practical, and connected to its local customers.
Structuring a more intuitive customer journey
The website was structured to guide customers from discovering Rafiana to exploring the offer and finding the information they need before visiting the store. The goal was to create a simple path from first impression to contact, with the most important information always easy to access.
Website flow
Home
Our offer
Pet care tips
How to find us
Call the store
Home
Our offer
Pet care tips
How to find us
Call the store
Customer journey
Discover
Explore
Decide
Contact
Visit
Discover
Explore
Decide
Contact
Visit
A friendly and practical web design
The final design brings Rafiana’s warm, local character online through friendly photography, natural tones, and clear typography. A simple structure helps customers explore the offer, learn useful tips, and find the store with ease.
Typeface
Young Serif
RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Figtree
RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SemiBoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Caveat
AccentZajedno za srećnije dane ♡
Color palette
Code:
#FFFDFC
#FFFDFC
Code:
#F6EDE2
#F6EDE2
Code:
#A8B89A
#A8B89A
Code:
#4F7F52
#4F7F52
Code:
#6E5449
#6E5449
Code:
#3A241D
#3A241D
Designed to work
across every screen
The website keeps important information clear and accessible across desktop, tablet, and mobile, so customers can find what they need on any device, anywhere.
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