Wellness studio
A website concept for a wellness brand centered around balance, mindfulness, and holistic wellbeing.
Case study
Gelato CaffeVisit website
Website for a
local café
This project focused on creating a warm and inviting website for Gelato Caffe, presenting its atmosphere, menu, and offerings in a clear and approachable way.
Project description
Gelato Caffe is a local café website created to bring the café’s atmosphere, offer, and personality into a clear and engaging online experience. The project focused on presenting the café as a welcoming place for coffee, gelato, desserts, and everyday moments, while making important information easy to find and navigate.
The goal was to create a website that feels as inviting online as the café does in person, while giving visitors a simple way to explore the menu, discover what Gelato Caffe has to offer, and decide to visit. The design combines warm visual elements, clear structure, and approachable content to create a digital presence that feels authentic to the café and its local character.
★★★★★
“Working with Monika Levai was a wonderful experience. She created a beautiful website that represents us in the best possible way. I highly recommend her to anyone looking for a similar project. She is approachable, patient, and truly dedicated to her work.”
Creating a warm
digital presence
The visual direction was developed to reflect the warm, welcoming character of Gelato Caffe while keeping the website clear and easy to navigate. The design combines rich imagery, soft neutral tones, elegant typography, and a simple structure to create an online experience that feels connected to the atmosphere of the café.
Introduction
Gelato Caffe already had a strong visual character: a colourful offer, a relaxed atmosphere, and plenty of moments worth discovering. The website needed to bring that character into a digital space without making the experience feel crowded or overly polished.
The project focused on translating the café’s everyday experience into a simple digital journey, from discovering the offer to getting a feel for the place before a visit. Photography plays an important role throughout the website, while the layout gives the content enough space to breathe and lets the food and atmosphere take centre stage.
Analyzing modern
café websites
The research focused on understanding how café and bakery websites present their atmosphere, menus, and food photography, and how they guide visitors from browsing the offer to planning a visit. Key insights were used to shape a clear structure, a strong visual focus on the offer, and an experience that feels inviting from the first scroll.
Challenge
The main challenge was creating a website that could capture the character of Gelato Caffe while presenting its offer in a clear and engaging way. Several aspects needed attention:
- bringing the atmosphere of the café into the online experience
- presenting a varied offer without making the website feel overwhelming
- creating a strong visual focus around desserts, drinks, and food photography
- making the menu and key information easy to discover
- creating a clear structure across different sections
- balancing personality and visual richness with a simple browsing experience
The website also needed to give visitors a better sense of what Gelato Caffe is like before they arrive, while making it easy to explore the offer and decide what they would like to try.
Solution
The solution focused on translating the character of Gelato Caffe into a visual experience that makes its offer easy to explore and the café easy to discover. Key improvements included:
- a stronger visual presence built around food and café photography
- clearer organisation of the menu and main sections
- a more engaging presentation of the café’s offer
- thoughtful use of typography, spacing, and visual hierarchy
- a simple navigation structure that keeps the experience intuitive
- responsive layouts designed to work naturally across devices
The website was designed to make discovering Gelato Caffe feel enjoyable from the first interaction, while giving visitors a clear path from exploring the offer to finding the information they need before their visit.
Bringing the Gelato
experience online
The website was structured to give each part of the Gelato Caffe experience its own space, from carefully prepared coffee and freshly made gelato to fruit desserts, pancakes, and pizza. The goal was to make the offer easy to discover while letting the photography and visual atmosphere do much of the storytelling.
What visitors can discover
Coffee
Gelato
Fruit desserts
Pancakes
Pizza
Coffee
Gelato
Fruit desserts
Pancakes
Pizza
What the website delivers
Visual appeal
Easy to explore
Clear menu
Local connection
Visual appeal
Easy to explore
Clear menu
Local connection
A warm and inviting
web design
The final design brings the café’s atmosphere online through rich food photography, warm neutral tones, and elegant typography. A simple, well-paced structure lets visitors explore the offer at their own pace and get a real feel for the place before they visit.
Typeface
Lora
RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
ItalicAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Manrope
RegularAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SemiBoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Color palette
Code:
#FBF9F5
#FBF9F5
Code:
#F4F1EA
#F4F1EA
Code:
#96A376
#96A376
Code:
#7F8A63
#7F8A63
Code:
#2B2824
#2B2824
Code:
#1F1D1A
#1F1D1A
Designed for all screens
The website was designed to provide a consistent and intuitive experience across desktop, tablet, and mobile devices. Layouts were carefully adapted to maintain clarity, accessibility, and ease of navigation on every screen size.
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